龙玉书

  形象哲学学者

  形象志: 点击形象经济学说创立人《华夏形象志》主编\美国YUSHULONG工作室总监\中美访问学者

  专门从事:形象哲学 应用体系与社会作用研究

  完成  众多整体形象策划 发表大量著作,几十年来笔耕不止……

  上世纪九十年代创立“点击形象经济”被美国学者点评为—— 艺术经济点爆学

  媒体曾以《飞越太平洋点“爆”洛杉矶》为题报道玉书先生的访美讲学21世纪初创立玉书形象工作室创造众多点击形象经济成功案例.实现: 点击形象经济学术成果的成功应用 英国 美国 日本等国际著名公司 相继约请为其点击创意设计项目形象顾问

           
      EPSON印象馆三国系列人物展示设计                     二滩国家森林公园——景意畅想
            

       雕塑家请来＂安南"                          四川报业集团－－形象策划

          
                 攀钢国际展厅形象设计 

形 幂　

沧桑意象  美神密码
史迹演绎 刻符明志

追享时空再续的非常图典

时光日夜奔流，没有尽头
世界沧海桑田，永不停留　

    岁月无情，我们总是企图能给历史留下点什么记忆，留下苍茫天地间卑微生命的依稀轨迹，让短暂永恒，让后世景仰。于是就有了历史，有了侍从帝王左右的史官，有了正史和野史。人类以三种方式记录历史：形象、语言和文字。
    语言是人类把握世界的重要方式。《圣经·创世纪》讲述的“通天之塔”故事：那时天下人的口音言语都是一样。他们烧砖，要建造一座城和一座塔，塔顶通天。塔一天天高起来，上帝大为恐慌，于是让人类操不同的语言，沟通起来十分麻烦，于是人类建造通天之塔的行动半途而废。由此可见语言的威力。历史也有通过语言记载并传播的，那些宏大的史诗，惊心动魄的传奇，祖先的的丰功伟绩，口耳相传，代代相沿，《格萨尔王》、《荷马史诗》以及神农尝百草，女娲炼石补天，便广为流传。可是，谁能保证传播过程和保真性，于是就有了增损和改动，有了超出前人想象的新的说法。
    文字同样是人类把握世界的一种方式，我们奉为正统的历史正是用文字写成的历史。文字的产生同样具有传奇色彩，“仓颉作书，天雨粟，鬼夜哭”。连天地和鬼神都大惊失色。“有史以来”指的是有文字记录以来，“史前文明”指的是文字产生以前的人类文明。在漫长的人类历史上，文字形式的历史记载有着巨大的作用。可是，我辈凡人，对浩如烟海的史籍只能敬而远之，不可能象历史学家那样去皓首穷经，去作史海色沉。
    于是，过去的岁月便在历史的烟尘中渐行渐远终至消失无痕。文字记载的历史同样难免讹误的产生。何况中国人的历史都是大事记，对个体生命缺乏关怀。我们已慢慢淡忘，这片土地上，我们的前辈是怎样春种秋收，不知道在我们天天经过的小巷，曾经流落过多少行吟诗人。
    其实：
    “每一行为都可留下一段行形轨迹——线形图
    每一思绪都会产生独特的思维波象——脑电图
    固而，不论是思想还是行为，都能用形象语言表达形象图形。”
    未有文字之前，以及有了文字之后，用图形图象这些能给人直观感受的画面写成的历史无处不在。岩画是描绘在崖石上的史书。有狩猎、放牧、农业等；有天神地祗、祖先崇拜、祭祀仪式；有村落、舟船、舞蹈等等。“逝去的人们已经沉默，而岩石还会说话”（引自中国岩画网）。在澳大利亚的阿纳姆高地，美国加利福尼亚东南大盆地，非洲撒哈拉大沙漠塔西里，意大利梵尔卡莫尼卡，俄罗斯西伯利亚，印度中央邦加里崖，在西藏当雄，在云南沧源，在珠江三角洲，在江苏连云港……
    这是最自由的艺术，最真实的历史！我们的祖先纵意挥洒，他们抛却了羁绊和枷锁。
    于是有了图腾，中华民族有了能上天入海呼风唤雨的龙，有了根植于大众心灵深处的年年龙舞。
    一位生肖属龙，姓氏为龙的思想者怀着惊喜，郑重地推出一个新的史志概念：形象志。数年前，龙玉书先生在文化学、社会学、管理学、美学、书画艺术、营销学、CI、VI等诸学科的基础上创立了这门新的学术门类。当是时，先生夙夜思索，一有灵思迸现，遂披衣伏案，在纸上写写画画，在电脑上描描改改，心灵在电光石火的瞬间与宇宙无穷相感应，激发亘古之豪情。一俟理论体系构建完成，犹如灵光乍现，醍醐灌顶，有如惮悟。
    形象志是以形象写志，是一项系统工程，是一个效益回收体系。它从一个点出发，纲举目张，表现推演逐层生发开去，最后再回收拢来，形成效益。
    一个民族，一个地区，一个单位，一个家庭，甚至一个人，从前有民族史，地方志，家史，个人的传记，现在都可以导入形象志的研究成果，既可写志亦可用以形成一套完善而行之有效的行为指南。
    道家提出一生二，二生三，三生万物，它道译出世间万物的相生相成。事实上，太极阴阳鱼就是一个极具包容力的符号系统。
    形象志能以核心图符为出发点，演绎出图形、基础、应用、管理、回收、升华六大板块，每一板块都通过图象、图板、形符、字符、画页、画卷等形象语言及形象文字诸多表现形式，纳入设计、设构、设定、设点、设法、设目的形象志“6s”学术体系，进行具体、生动、科学的解析，为其写志立传。
    形象志能兼具有学术性、史料性、实用性、宣教性四性合一的共性，核心图符能创立“三（主体对象、图形设计、品牌推展）三（通意性、统一性、同译性）同一”的形象法规——高超的防假冒功能，超前的难度，成就历史的跨度。现代科技的日新月异，为形象志的研究提供了可能。社会大背景，龙先生的个人孜孜以求，孕育了形象志的诞生的最佳契机。
    形象志的诞生，石破天惊，世人瞩目。
    本书以成都恒博医院为对象，导入“形象志.品象AX体系”。华夏形象志编委会征得作者同意，编辑出版了《恒博解析》，以就教于方家。

    Time fleeting day and night never ends.Time bringing great changes to the world never stops.
    Day and night flows at great speed without end.
    The vicissitude of time in the world never stops.Time and tide wait for no man.Yet we always attempt to preserve history.to preserve vague semblance of our humble lives in this vast universe,making transience permanent and making ourselves admired through posterity.
    And then came the history,came the scholarly attendants of emperors and kings,and came the first authorized accounts and unofficial ones of history which were recorded in three methods:image,language and character.
    Language is one important means by which man has come to master the world.In Genesis,the first book of the Bible,there is an account of the tower of Babel.At that time,people of the world spoke in the same tongue.They decide to fire bricks to build a city and tower,so that one day,the tower would reach high into the heaven where God dwelt.Day by day,the tower became higher and higher,which greatly angered God.Thus,he created different tonguesfor all the people.It became so difficult for the people to communicate that they left the tower of Babel unfinished.
    We can see the power of language in this story.Sometimes,history can be recorded or spread through language.The great epics,the soul-stirring legends,and the brilliant exploits of our forefathers have been passed down by the spoken words and will be spread continuous generation after generation.Homer's epics,the story of ShenNong and the herbs,the tale of the Goddess NvWa mending the sky with stones-these too have been passed down by the spoken words,yet who can assert the truthfulness of these stories?And then there are rewrites of these stories that overstep our forefathers'imagination.
    Character too,is an important tool by which man master the world.East Asian history was written in characters.Indeed the creation of characters is legendary.While one of the first scholars of history.Cang Jie,wrote,the heavenly rains shivered and the ghosts cried at night.Even the universe and ghosts turned pale with fright for the vividness of his writing.
    "Since The Beginning of History"refers to the time people began to use characters to write records."Prehistoric Civilization"refers to human civilization before the appearance of written records.Indeed the history of man is an endless story,and so the historical records in characters have a tremendous function.Yet,we are merely common people.And we can only keep voluminous historical records at a respectful distance,for we are not historians who shall continue to research until their old age,or until their black hair has turned grey.
    Then,the passing time went away little by little in the historical smoke,and faded away at last.It was difficult for the records to avoid errors.All the more,the chinese history was just a record of the great events;a family history of emperors and generals.There was a lack of concern for individual life.We have gradually forgotten how did our forefathers ploughed in spring and harvested in autumn,we don't know there had once been how many bards in the narrow paths we walk through everyday.
    In fact:
    Every behavior has its track-linear picture.
    Every thinking has its peculiar thought wave-computer picture
    So,no matter behavior or thought,they both can use image language to convey image picture.
    Before and after written records,the history of using figure images to give people audio-visual sense existed everywhere.Rock pictures were historical books described in sacrificial rites;hamlet,boat,and dance."The dead keep silent,but the rock can speak."(quoted from China Rock Picture-Net)This was the most unrestrained art,this was the most authentic history!
    Our ancestors were indulged in writing and drawing,casting all obstacles and shackles away.Then we had totems,and our nation had the dragon,which could fly into the sky and dive under the sea,and could even summon wind and rain.Year after year,the image of the dancing dragon was deeply rooted in everyone's heart.
    A thinker,born in the year of the dragon,with his surname Long,solemnly presents to the public a historical concept filled with pleasant surprise:the Imagery Annals.A few years ago,Long Yushu initiated the new study based on the research of culturology,sociology,management study,business study,arts,aesthetics and CI,VI study.At that time,Mr.Long thought day and night,bent over his desk writing and drawing on paper and computer.Spirit interacted with boundless universe in electricity light and rock fire,immemorial lofty sentiments outpouring.After founding this theory system,fairy light appeared,just as being awaken to truth.
    The Imagery Annals,writing annals in images,is a systematic project and benefit-retrieving system.It starts from one point,once the key link is grasped,everything falls into place.Deduction goes deeper and deeper,and is retrieved at last with benefit.
    A nation,a region,a unit,a family,and even an individual,has its respective history.All of these can be guided into the research achievement of Imagery Annals.It can not only write annals but also guide action effectively in practise.
    Taoist school ever posed that one produces two,two produce three,three produce all the things on the earth,which bared that all the things on the earth complement and suppolement each other.
Imagery Annals can begin with a kernel picture symbol and deduce out these six sections : figure ,foundation ,appliace ,management ,retrieval and sublimation.Each section uses various manifestations of image language and image character,adopts Imagery Annals'"six S"study system:design ,locate construction ,establish ,locate point ,contrive and locate list,and makes concrete,vivid and academic analysis,writes annals and biography for it.
    Imagery Annals can make the four qualities:academic,historic,pragmatic and propagable,as one character.The kernel symbol can set up the image rule of "three(object,figure design and trademark development) and three(interchange,unity and identity)equal to one",which has superb functin against being imitated.This unprecedented difficulty achieves the span of history.The modern science,changing with each passing day,offers the possibility for the research of Imagery Annals.The social background and Mr.Long's assiduous pursuit gestate the best opportunity for the introduce of Imagery Annals.
    The birth of Imagery Annals,shattering earth and battering beaven,is the center of world attention.
This book takes Chengdu Hengbo Hospital as the object of "Imagery Annals Trademark Imagery AX System."The Huaxia Imagery Annals editorial board edited and published Hengbo Analysis by the approval of the writer.We are waitiing for recommendations and criticisms from all people of noble aspirations.